Sale: 421 / Rare Books, May 18./19. 2015 in Hamburg Lot 53

 
53
Alfred Tolmer
Mise en page. 1931
Estimate:
€ 300 / $ 351
Sold:
€ 720 / $ 842

(incl. 20% surcharge)
Lot description
Tolmer, Alfred, Mise en Page. The Theory and Practice of Lay-Out. Mit zahlr. tlw. farb. Illustrationen, Collagen und mont. Abbildungen sowie Fotografien (Design von Louis Caillaud ). London, The Studio 1931. OHLwd. mit Deckeltitel in Silber und Schwarz, in Schuber. 27,5 : 21,5 cm.

Erste Ausgabe. - Eines der großen Klassiker der Design-Literatur des 20. Jahrhunderts. - "Mise en Page is an impressive piece of production. Printed in blue and black, it contains numerous tipped-in pages with some outrageous pieces of finishing. Foils, embossing, handpainting, different stocks (including wood veneer) and enamelling are just some of the arsenal of devices on display. That the book was produced by a printer is no surprise. Alfred Tolmer (1876-1957) was a French printer who also ran his own design studio, a not uncommon practice in 1920s Paris. This book on the art of layout was a highly influential publication , which promoted the moderne style of design - a seductive blend of curvilinear forms that ignored the intellectual tendencies of the avant-garde. Mise en Page , or 'layout' demonstrated to designers the possibilities inherent in the 'free use of process' afforded by the use of photo-reproduction. This liberation from the constraints of traditional print forms meant they could effectively cut and paste layouts, photographs could be cut out and juxtaposed, and image, line and text could be overlaid. Tolmer reached back into the history of art, and delighted in the contrast between antiquity and the modern. A sarcophagus and a cocktail shaker stand side by side, an ancient female torso mirrors the hull of a yacht, and Josephine Baker poses with a statue of Saint Anthony. As much as it represented the decadence of the age, this playful mélange of elements opened the way for new forms of advertising and design ." (Jason Godfrey) - Gelenke leicht eingerissen und gelockert, Kanten berieben; Schuberkanten beschabt. Ansonsten insges. gutes Exemplar aus der Bibliothek des Graphischen Ateliers von Fritz Bühler in Basel, das in den 50er Jahren ein 'Mekka der Werbegraphik' darstellte; mit dessen Besitzstempel sowie mit eigh. Namenszug auf dem Titel.

Godfrey 74-75. - Lewis S. 62-63.

First edition. - One of the great classics of 20th century design literature. With numerous illustrations, collages and mounted illustrations as well as photographs, partly in colors (design by Louis Caillaud). Orig. half cloth with title on boards in black and silver, in slipcase. 27.5 : 21.5 cm. - Joints slightly split and shaken, edgeworn; slipcase edgeworn. Else all in all fine copy from the library of Fritz Bühler in Basel.

53
Alfred Tolmer
Mise en page. 1931
Estimate:
€ 300 / $ 351
Sold:
€ 720 / $ 842

(incl. 20% surcharge)